Effective Client Acquisition for Small Business Owners

Course Curriculum

Introduction: Setting the Stage for Success

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Module 1: Finding High Quality Potential Clients

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Identifying & Finding Your Ideal Clients (3:19)
How to Use Chambers of Commerce (6:57)
How to Use Blog Articles & Award Programs (4:12)
How to Use Professional Associations (4:38)
How to Use Professional Recognition Platforms (4:14)

Module 2: Writing an Email That Turns Cold Leads Into Warm Prospects

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Core Principles of Effective Email Outreach (6:32)
Citing a ‘Case Study’ to Build Credibility (Example) (6:02)
What to Do if You Don’t Have a Case Study (Example #1) (7:07)
What to Do if You Don’t Have a Case Study (Example #2) (5:59)
Preparing Your First Follow-Up (5:45)

Module 3: Preparing to Send Your First Cold Email

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Personalizing Your Email Account (4:15)
Customizing Your “From Line” & Email Signature (3:52)
Enhancing Your Email Security (2:54)
How to Set Up SPF (3:04)
How to Set Up DKIM (3:08)
How to Set Up DMARC (3:31)
Sending Out Your First Email to a Potential Client (4:26)

Module 4: Retargeting Former Clients & Prospects

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Module 5: Using Software to Save Time & Increase Efficiency

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How to Use Software to Optimize Your Outreach (5:04)
Getting Started With Woodpecker (4:01)
Setting Up Your First Campaign in Woodpecker (6:44)
Adding Your Email Message to Woodpecker (6:47)
Importing Leads & Launching Your Campaign (6:49)

Conclusion

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BONUS Module: Case Studies

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