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Effective Client Acquisition for Small Business Owners

Introduction: Setting the Stage for Success

👋 Welcome! Start Here (6:14)
FAQs

Module 1: Finding High Quality Potential Clients

Identifying & Finding Your Ideal Clients (3:19)
How to Use Chambers of Commerce (6:57)
How to Use Blog Articles & Award Programs (4:12)
How to Use Professional Associations (4:38)
How to Use Professional Recognition Platforms (4:14)

Module 2: Writing an Email That Turns Cold Leads Into Warm Prospects

Core Principles of Effective Email Outreach (6:32)
Citing a ‘Case Study’ to Build Credibility (Example) (6:02)
What to Do if You Don’t Have a Case Study (Example #1) (7:07)
What to Do if You Don’t Have a Case Study (Example #2) (5:59)
Preparing Your First Follow-Up (5:45)

Module 3: Preparing to Send Your First Cold Email

Personalizing Your Email Account (4:15)
Customizing Your “From Line” & Email Signature (3:52)
Enhancing Your Email Security (2:54)
How to Set Up SPF (3:04)
How to Set Up DKIM (3:08)
How to Set Up DMARC (3:31)
Sending Out Your First Email to a Potential Client (4:26)

Module 4: Retargeting Former Clients & Prospects

Step One: Choosing Who to Retarget (6:22)
Step Two: Writing Your Message (6:36)

Module 5: Using Software to Save Time & Increase Efficiency

How to Use Software to Optimize Your Outreach (5:04)
Getting Started With Woodpecker (4:01)
Setting Up Your First Campaign in Woodpecker (6:44)
Adding Your Email Message to Woodpecker (6:47)
Importing Leads & Launching Your Campaign (6:49)

Conclusion

Now It’s Up to You! We’re Here to Help Ensure Your Success (2:15)

BONUS Module: Case Studies

Case Study #1: Exterior Cleaning Services // Private Schools (11:13)
Case Study #2: SEO Services // Startup Businesses (10:21)

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