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Effective Client Acquisition for Small Business Owners
Introduction: Setting the Stage for Success
š Welcome! Start Here (6:14)
FAQs
Module 1: Finding High Quality Potential Clients
Identifying & Finding Your Ideal Clients (3:19)
How to Use Chambers of Commerce (6:57)
How to Use Blog Articles & Award Programs (4:12)
How to Use Professional Associations (4:38)
How to Use Professional Recognition Platforms (4:14)
Module 2: Writing an Email That Turns Cold Leads Into Warm Prospects
Core Principles of Effective Email Outreach (6:32)
Citing a āCase Studyā to Build Credibility (Example) (6:02)
What to Do if You Donāt Have a Case Study (Example #1) (7:07)
What to Do if You Donāt Have a Case Study (Example #2) (5:59)
Preparing Your First Follow-Up (5:45)
Module 3: Preparing to Send Your First Cold Email
Personalizing Your Email Account (4:15)
Customizing Your āFrom Lineā & Email Signature (3:52)
Enhancing Your Email Security (2:54)
How to Set Up SPF (3:04)
How to Set Up DKIM (3:08)
How to Set Up DMARC (3:31)
Sending Out Your First Email to a Potential Client (4:26)
Module 4: Retargeting Former Clients & Prospects
Step One: Choosing Who to Retarget (6:22)
Step Two: Writing Your Message (6:36)
Module 5: Using Software to Save Time & Increase Efficiency
How to Use Software to Optimize Your Outreach (5:04)
Getting Started With Woodpecker (4:01)
Setting Up Your First Campaign in Woodpecker (6:44)
Adding Your Email Message to Woodpecker (6:47)
Importing Leads & Launching Your Campaign (6:49)
Conclusion
Now Itās Up to You! Weāre Here to Help Ensure Your Success (2:15)
BONUS Module: Case Studies
Case Study #1: Exterior Cleaning Services // Private Schools (11:13)
Case Study #2: SEO Services // Startup Businesses (10:21)
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Getting Started With Woodpecker (4:01)
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